Marketing recruitment continues to face significant challenges, offering little relief for marketers seeking opportunities.
The latest IPA Bellwether Report reveals that recruitment intentions in the marketing sector have dropped to their weakest level since the pandemic. Only 22.9% of brands plan to expand their marketing teams, a decrease from 24.4% in the previous quarter.
This decline is attributed to economic pressures, including rising national insurance costs, prompting brands to adopt a cautious approach to hiring.
As businesses prioritize financial stability over expansion, marketers must adapt to a competitive job market and explore opportunities in resilient sectors. This trend underscores the broader impact of economic policies on hiring strategies and industry dynamics.